Gone are the days when the United States market dominated mobile gaming consumption. This, combined with the fact that 7 mobile games now make over $100 million in App Store revenue every month and that in 2021, the top 10 apps by revenue in the Google Play Store were games makes the topic of top mobile games relevant for every mobile marketer, regardless of whether they’re growing a game app or not. For reference, the App Store drove $70 billion in 2020 alone, so this is a considerable chunk of change.
That is, that games make up a huge 70% of all App Store revenue. Lest not forget the biggest takeaway from the Epic vs. Mobile games have always been a driver of innovation in the app space, but since the pandemic started, it’s become clear that they are also a main driver of mobile engagement.
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